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About Buy Differently Blog

The Grommet is a product launch platform. This means we find unique, undiscovered products and help them succeed. Our goal is to level the playing field so the best products can win. We have attracted a powerful community of people whose enthusiasm for suggesting, sharing, and buying Grommets ensures the survival and growth of the groundbreaking companies behind them.

How do we decide which products and companies are “best?” First, they must be true innovators. Second, they must have rich stories to share (often full of blood, sweat and tears). Third, they must be built on strong values. Those values can include preserving a handcraft, solving a problem in a fresh way, creating jobs in a struggling or developing region, building a social or green enterprise, manufacturing in the USA, or inventing new technologies.

This blog is a chance to share and discuss products of great utility, style, or invention from founders and companies with strong values. We want your input because as members of the community and consumers you have tremendous power. You get to decide which businesses to support. When you buy what you believe in, you send a message that business should be more than just a series of transactions; business should be meaningful. We hope you find our blog interesting and compelling enough to leave a comment—your voice matters. Share differently. Buy differently.

About The Grommet

We launch undiscovered products and help them succeed; we call them Grommets. Grommets aren't just things. Grommets are products with a purpose invented by people with stories. More »
Buy Differently is a sponsored blog powered by The Grommet, and part of Finds, a site you can count on to bring you the best discoveries around Boston and beyond. This blog is not written or edited by or Finds. The author is solely responsible for the content.
Caroline Fong
Caroline hails from a tiny tropical island originally, but calls Boston home. A curious bird, she spent a spring trekking all over Ireland, has been an Air Force Junior ROTC cadet, and worked at Disney World as a merchandising intern. With a love for all things interesting, she found herself at The Grommet, where she gets to eat, sleep, and breathe innovative undiscovered products. Say hello to her on Twitter.