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Product Pitch Spotlight: Continuum Keeps People at the Core of Product Design

Posted by Caroline Fong  February 21, 2014 04:00 PM

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This Monday, we opened the 2014 Product Pitch polls to the community for voting. Now through next Friday is a mad dash to the poll finish! The top six teams that garner the most votes will advance to the final pitch at Fenway Park.

We have an exciting lineup of speakers for this year’s Product Pitch. So far, we’ve profiled a few of these pioneering players in the Maker ecosystem, such as Mike Salguero of CustomMade, Dylan Reid of Matter Labs, and Hardi Meybaum of GrabCAD, who are each advancing the Maker Movement with their disruptive businesses.

To hear from a company that’s been around the block in the business of products -- specifically the design of products -- we invited designer Chris Page of Continuum as a speaker.

Continuum is a Newton-based design and innovation consultancy. Their DNA is rooted in designing products for businesses and has since expanded to strategy and brand services. Today, Continuum has offices in New York, Los Angeles, Milan, Seoul, and Shanghai. People-centered design remains at the core of their work.

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Continuum has worked with big names and small startups across a number of industries. From designing a more distinctive and shareable chocolate bar or new pad lock to a less cumbersome insulin pump for diabetes sufferers, the consultancy uses deep human understanding to create products that are intuitive and connect with people -- while solving their problems.

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Chris speaks of how we used to be limited in what we could create due to materials or know-how. With more tools and emerging technology, we now all have the opportunity to tap into the Maker in us. We are able to better and more easily design a product (even if it’s just a fridge magnet for your own home and not for retail distribution). We all get to participate in the Maker Movement.

In the Product Pitch, we celebrate innovation, real products, and stories from real people. As Chris pointed out, it is immensely important to bring a brand or product to life, where people feel they connect with what they’re using.

“The most successful ones are going to be the ones that can maintain a level of personability.”

A product has to speak to the values of the person using it. This is a belief that is a core value of The Grommet and what drives the Product Pitch event. We believe that people should seek, buy, and share products from companies that reflect their values. Every purchase is an act of citizenship, amplifying good in the world.

So get your voting hats on. Now until next Friday, the polls are open for you to tell us which product resonates with you. Vote daily to help your favorite product make it to the big leagues!

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About The Grommet

We launch undiscovered products and help them succeed; we call them Grommets. Grommets aren't just things. Grommets are products with a purpose invented by people with stories. More »
Buy Differently is a sponsored blog powered by The Grommet, and part of Finds, a site you can count on to bring you the best discoveries around Boston and beyond. This blog is not written or edited by or Finds. The author is solely responsible for the content.
Caroline Fong
Caroline hails from a tiny tropical island originally, but calls Boston home. A curious bird, she spent a spring trekking all over Ireland, has been an Air Force Junior ROTC cadet, and worked at Disney World as a merchandising intern. With a love for all things interesting, she found herself at The Grommet, where she gets to eat, sleep, and breathe innovative undiscovered products. Say hello to her on Twitter.