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P&G 'Thank You, Mom' ad for Olympics goes viral

Posted by Kristi Palma  February 10, 2014 03:35 PM

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Now that the Olympics are underway in Sochi, you have probably seen this Proctor & Gamble ad that pays homage to moms.

It's all part of Proctor & Gamble's hit "Thank You, Mom" campaign. The video, "Pick Them Back Up," first aired during the Golden Globe Awards, but it is now airing regularly in short form since Friday's opening. The viral ad shows mothers encouraging their little athletes to get back up and try again.

Haven't seen it yet or looking to see it again? Here you go:

It is the sequel to the Emmy-winning ad "Best Job," launched for the London Olympics in 2012. The video ends with the message: "For teaching us that falling only makes us stronger. Thank you, Mom."

Read more about the ad campaign from

What do you think of the video? Did you need a tissue, too?

Want to watch the "Best Job" ad from 2012? Here you go.

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Kristi Palma, Moms producer, is the mom of a first grader and a preschooler. She is a writer who enjoys cooking her grandmother's Italian recipes (when her son isn't launching paper airplanes into them). Follow her on Twitter @kristipalma.
Jennifer Clark Estes is a teacher, writer, blogger, and the mother of four young children. In her free time, she blogs at A Mom's World, plays with the kids (or chauffeurs them around), and is desperately seeking a quiet spot so she can read a book. Follow her on Twitter @JenniferCEstes.

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