(Photo: Herb Chambers of Norwell)
If you blink hard enough, Herb Chambers will have opened up another dealership before your eyes open.
At least that's what it feels like. Chambers, 71, has purchased his first Volvo franchise, formerly known as Dalzell Volvo on Route 1 in Dedham. The new Volvo of Norwood is his 52nd dealership across Massachusetts and Rhode Island.
“We’re extremely excited to add this luxury brand to our family of dealerships,” Chambers said in a press release. “We have aspired to offer our customers the Volvo name for quite some time and are thrilled to bring the very best and most comprehensive quality brands to our clients."
Within 18 months, Chambers will move the dealership to Norwood on the "Automile." The Dalzell Brothers still own a used Volvo dealership in Foxboro.
With his Maybach store shuttered in Somerville -- at best, he sold only a handful of the $300,000 luxury sedans before Daimler pulled the plug -- Chambers had been down one. The addition of Volvo, which has been clashing with its Chinese owners over product strategy and faces disappointing U.S. sales, is a surprise. Volvo is still popular in New England, but Ray Ciccolo, owner of two Volvo Village stores in Norwell and Brighton, reaps most of the Boston-area sales.
We'll have to wait and see how this battle plays out.
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|Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
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