Chevrolet donates 50 trucks for Sandy relief
In a friendly corporate gesture to victims of Hurricane Sandy, Chevrolet said it would donate 50 pickup trucks and vans to the American Red Cross to help with relief efforts.
Consider it a donation worth at least $1.25 million, or roughly $25,000 per Silverado pickup and Express van. That's on top of an earlier $250,000 donation that General Motors made to the Red Cross prior to the storm. All of the vehicles will be pulled off dealer lots to speed delivery.
Viewed as a marketing effort, GM's donation may not put anyone in the mood to buy a Chevy -- or any car, for that matter. New and used car sales are expected to face a noticeable drop this month and into November as storm cleanup continues and billions in potential damages mount.
As of Tuesday evening, 8.2 million people across the Northeast were without power, with New York City and New Jersey residents left without any mass transit. Many parts of the region's shoreline remains under water, and 39 people have died.
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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own. In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association) |
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Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist. In the garage: 2006 Subaru Baja |
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