In a friendly corporate gesture to victims of Hurricane Sandy, Chevrolet said it would donate 50 pickup trucks and vans to the American Red Cross to help with relief efforts.
Consider it a donation worth at least $1.25 million, or roughly $25,000 per Silverado pickup and Express van. That's on top of an earlier $250,000 donation that General Motors made to the Red Cross prior to the storm. All of the vehicles will be pulled off dealer lots to speed delivery.
Viewed as a marketing effort, GM's donation may not put anyone in the mood to buy a Chevy -- or any car, for that matter. New and used car sales are expected to face a noticeable drop this month and into November as storm cleanup continues and billions in potential damages mount.
As of Tuesday evening, 8.2 million people across the Northeast were without power, with New York City and New Jersey residents left without any mass transit. Many parts of the region's shoreline remains under water, and 39 people have died.
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About Boston Overdrive
|Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
|Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
|John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
|Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
|Keith Griffin is president of the New England Motor Press Association and edits the used car section on About.com. He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
In the garage: Mazda 5, Dodge Neon
|George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee