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Rolls-Royce, Lamborghini find a new home in Wayland

Posted by Clifford Atiyeh  June 14, 2012 09:00 AM

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(Herb Chambers Co.)

Herb Chambers poses next to the new Rolls-Royce Phantom Series II at his Wayland showroom.

Not that anybody missed it, but the Boston area hasn't had a Lamborghini dealership in three years, when the brand's Peabody franchise closed during the height of the recession. Now, it's back in Wayland, only this time, it's under the watchful eye of Herb Chambers, a man who sells more cars in a few months from his 50 dealerships than some luxury automakers can in a year.

The new Lambo shop joins the current Bentley and Rolls-Royce dealership on Boston Post Road, now a completely revamped, connected showroom that blends one overpowered, ridiculously priced car with the next. Half-million-dollar British sedan with 12 cylinders? Italian supercar with 700 horsepower? Back to another British convertible with 21-inch wheels? They're all here, and if Chambers' continual success is any measure, they're all going to sell.

“In redesigning our Wayland dealerships, we were driven to create a well-appointed space consistent with the prestigious brands we offer,” says Chambers.

Rolls-Royce, Lamborghini, and Bentley -- which has its US office in Copley Square -- are such small companies that they regularly send their CEOs to new dealerships. So, on hand at last week's opening were Rolls-Royce North American president David Archibald, Bentley CEO Christophe Georges, and Michael Lock, COO of Lamborghini America. (In case you were wondering, Ferrari and Maserati are sold by Chambers' rival Ernie Boch, Jr.)

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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
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Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
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