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Subaru dealer bringing Baja back for Justin Timberlake?

Posted by Bill Griffith  April 1, 2011 02:34 PM

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It was only a matter of waiting today. Mother Nature got her joke in early with an April Fool's Day snowstorm. Auto industry pranks followed quickly.

The folks at Planet Subaru in Hanover issued a "press alert" saying that the company has bought enough parts to produce 41 new Subaru Bajas. The Baja, a sedan with a pickup-type box in back, had a brief run from 2003 to 2006 (and I own a black one).

According to the company, representatives of entertainer Justin Timberlake were searching for Bajas to appear in a video for a remake of "Bringing Sexy Back."

"I thought it was one of my buddies playing a prank but the request was real," said Dale Lathrop, the dealership's general sales manager, in the mock press release. "At least one of the Bajas had to be new because of the need for close-ups. I asked our parts manager, Steve Crosby, to see what he could scrounge up. Turns out he tracked down enough parts around North American warehouses to build 41 complete units."

The cars would be built at Planet Subaru's Hanover facility, with all being yellow. Hoods, however, would be black. Sales manager Corey Warren explained that's because "we thought we could enhance the cars' collectable factor if they had a two-tone finish. We're having badges made up to say they're the 'Bumblebee Baja.' "

Clicking on a link to order one of the cars gave Baja aficionados the bad news that it was an April Fool's Day joke.

This blog is not written or edited by or the Boston Globe.
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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
Keith Griffin is president of the New England Motor Press Association and edits the used car section on He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
In the garage: Mazda 5, Dodge Neon
George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee
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