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Toyota: One year later

Posted by Bill Griffith  January 19, 2011 04:55 PM

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(STAN HONDA/AFP/Getty Images)

The plug-in Prius on display at the North American International Auto Show in Detroit.

That's the title of a Kelley Blue Book special report that looks at Toyota one year after its major recall crisis began last January.

The report shows that Toyota's used-car values held strong throughout the year, including the Camry, RAV4, Highlander, Sienna, and Yaris. However, new-car sales were flat during a period when the industry as a whole rebounded.

According to Kelley, traffic on its website declined for Camry, Corolla, and RAV4, while increasing for Sienna, Prius, Highlander, and Tacoma. The folks at Toyota are upbeat going into 2011 and always-upbeat spokesman Wade Hoyt has offers a positive look at what Toyota calls a "challenging year."

"At first glance, our sales didn't look great, being just about even with 2009 (up 0.3 percent) in a generally up industry. But you need to remember that during the sticky pedal recall, we halted sales of most of our core models for four weeks, so we essentially had an 11-month year, while everyone else was selling for 12 months.

"Taking that into account, we're pretty satisfied with 2010 and looking ahead to 2011 when we will be expanding the Prius family, bringing out a fourth Scion, and new Lexus and Toyota models yet to be announced."

We're speculating that, among those unspecified "other vehicle" launches, will be the redesigned Camry and RAV4, two vehicles that will garner major interest.

This blog is not written or edited by or the Boston Globe.
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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
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AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
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