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Grandest Cherokee of them all wins ITOTY

Posted by Bill Griffith  December 3, 2010 01:58 PM

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(Clifford Atiyeh/ Staff)

Jim Morrison, head of Jeep marketing, was pretending to be disappointed at the show.

"I was hoping it would snow," he said. "That's Jeep weather."

Then Keith Griffin, editor of Used Cars, presented him with a total surprise. The Grand Cherokee had been voted the Internet Truck of the Year by both the site's panel of experts and the online voting by "Average Joes." Car of the Year Awards went to the Cadillac CTS-V (by the pros) and Mustang GT (by the Joes).

Meanwhile, Morrison was sitting on other news. He was bursting to reveal Jeep's sales numbers for November but had to wait until they were released at corporate headquarters later in the day.

No matter. Jeep was up 58 percent over last November, sparking a 17 percent increase for the entire Chrysler-Dodge-Ram-Jeep group as a whole.

"We've been quiet for a long time," he said, introducing a top-of-the-line Grand Cherokee Overland Summit that will set you back $46,000. "It is the most luxurious, sophisticated, and safest Jeep ever built."

It shows that while the basic Jeep Wrangler buyer is usually new to the market, older return buyers want more comforts. So even the new Wranglers can be had with heated mirrors (don't worry, you can still remove them with the doors) and even heated leather seats.

This blog is not written or edited by or the Boston Globe.
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About Boston Overdrive reports the latest trends, auto shows and wrings out the newest cars in our city's hellish maze — and across the great roads of New England.
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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
Keith Griffin is president of the New England Motor Press Association and edits the used car section on He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
In the garage: Mazda 5, Dodge Neon
George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee
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