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2011 Hyundai Equus: Yes, I'm really $60,000

Posted by Keith Griffin  April 2, 2010 10:48 AM

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(All photos: Clifford Atiyeh/ Staff)

NEW YORK—Hyundai has stepped up its game tenfold with the introduction of the 2011 Hyundai Equus sedan at The New York International Auto Show on Thursday. The Korean manufacturer’s new flagship is going to turn heads with its features, looks, and price.

The luxury sedan has a longer wheelbase than the Lexus LS 460, is reminiscent of a previous generation Mercedes S-Class in its design, comes packed with an amazing litany of features, and, when it’s introduced in the fall, will cost between $50,000 to $60,000, according to Hyundai Motors America president and CEO John Krafcik.

That’s at least $5,000 below the LS 460 and $35,000 below the S-Class.


The Equus is practically Maybach in its features, among them:

  • Heated, cooled and (optional) massage seats for the driver
  • Reclining rear heated and cooled seats with footrest
  • High intensity discharge Xenon headlights with adaptive lighting
  • Rear and optional front-view cameras that help in parking and also pulling out of blind spots like an alley
  • A 608-watt, 17-speaker, 13-channel Lexicon sound system

About the only non-luxury item on the Equus is its six-speed automatic transmission (the S-Class has seven speeds while the LS 460 comes with eight). Hyundai officials said the decision was made to maintain the basic powertrain from the Genesis platform that the Equus is based on.

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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
Keith Griffin is president of the New England Motor Press Association and edits the used car section on He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
In the garage: Mazda 5, Dodge Neon
George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee
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