In addition to their love for Hewlett-Packard computers, the Black Eyed Peas have their electro dance pop eyes set on two new BMWs in their latest music video.
Like their "Boom Boom Pow" single a few months ago, this 10-minute video mix of "Imma Be" and "Rock That Body" also features a fancy touchscreen HP in yet another mash of advertising and entertainment. But it's the cars that really crave camera time in any proper music video, or in this case, a BMW S1000RR motorcycle that Fergie crashes.
Close-ups of the BMW roundel on the bike's flanks early in the video — which later breaks into clips of flying, dancing alien robots and the entire group "shooting" pedestrians with speaker guns — don't arouse suspicion of product placement. That is, until a BMW X6 appears several minutes later, followed with a quick glance at the tachometer showing the ActiveHybrid label (at 7:50).
The X6, itself an exotic-looking alien in the mostly plain huddle of crossovers, is a pretty good vehicle for a future-themed film.
BMW spokesman Tom Salkowsky said the company provided both the X6 and S1000RR — which time warps to 60 in 2.9 seconds — to the Peas' production company but that it wasn't a paid placement. No word if HP had a similar arrangement.
If dancing, four-story tall robots one day proliferate America's cities, we'd prefer the 555-horsepower X6 M to zoom out of harm's way — and from the Peas' vocoders.
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About Boston Overdrive
|Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
|Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
|John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
|Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
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|Keith Griffin is president of the New England Motor Press Association and edits the used car section on About.com. He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
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|George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee