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Ferrari falls off truck at Ernie Boch's dealership

Posted by Clifford Atiyeh  January 28, 2010 03:27 PM

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As the story of the Toyota recalls changed every few hours yesterday, dealer Ernie Boch was interviewed by nearly every local news station. But in the wake of analysis and predictions, Fox 25 News sent their helicopter to record a chuckle-worthy clip at Boch's Ferrari dealership in Norwood, where one of his F430 Spiders was dangling off a transport truck.

Sudden accleration in a Ferrari isn't hard to muster, but that wasn't the case as the mid-engined exotic, which bases at $217,310, balanced on its rear end.

"We sold the vehicle to a guy in Florida," Boch wrote in an e-mail today. "As they were loading on the truck to deliver it to Florida, it fell off. Their guy didn't secure the emergency brake hard was totaled!!"

Business continues to slump for Ferrari, which cut production by 20 percent last year and reduced deliveries to dealers, including Boch's.

Demand, however, is still high worldwide. Customers who order a new stallion have to wait nearly two years to get one. So the Florida buyer might be a tad upset.

This blog is not written or edited by or the Boston Globe.
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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
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Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
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Keith Griffin is president of the New England Motor Press Association and edits the used car section on He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
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