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Mazda 2 coming to America

Posted by Clifford Atiyeh  September 17, 2009 03:50 PM

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Mazda today said it would begin selling its redesigned 2 hatchback in the US and Canada by the end of 2010, the latest of several European and Japanese subcompacts finally taking a stake in the American market.

“You’ve asked us for it for a while now, and we’ve been studying the market to make sure we can make a business case for it across North America,” said Mazda's North American president Jim O’Sullivan to a dealer conference today. “As consumers’ tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the Mazda 3."

The Mazda 2, based off the Ford Fiesta which is also coming to the US next year as a 2011 model, has been on sale in Europe since 2007 (and has a longer history in Japan, where it's known as the Demio). The latest version, which debuted next to the Fiesta 3- and 5-door models at the 2008 Geneva Auto Show, offers a choice of 1.3 and 1.5 liter four-cylinder engines, plus a 1.4 liter turbodiesel. We'll see the US version at the 2009 Los Angeles Auto Show in December, and expect the US to get the 1.5 liter, which is good for 102 horsepower.

Small cars have typically bombed with the American public during long waves of cheaper gas prices, but the market is growing fast. Also next year, Chevrolet plans to introduce its Spark subcompact and Chrysler is intent on selling the Fiat 500 (as a Fiat) at its US dealers.

We've already got the Kia Soul, Nissan Cube, and Daimler's (struggling) Smart brand. So will Mercedes bring over its A- and B-Class cars, BMW its 3- and 5-door 1 Series, Volkswagen its Polo? Don't bet against it.

This blog is not written or edited by or the Boston Globe.
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13 comments so far...
  1. Mazda designed the Ford Fiesta Platform, not the other way around..
    The Fiesta is from the Mazda 2...correct.

    Posted by Ash September 17, 09 06:08 PM
  1. YES!!! The Mazda 2 is an amazing looking car. It's a real hot hatch.

    Posted by Andy September 18, 09 09:22 AM
  1. Mercedes already sells the B-class in Canada. From the number I see on the roads down here, they must be selling well.

    Posted by Chris September 18, 09 10:56 AM
  1. Thanks for clarifying, The ford fiesta is designed by Mazda and is based on the quality product engineering called Mazda 2 or Demio...I think both products will have a big success on North America. Good luck for Ford…

    Posted by Emil Flecha September 18, 09 03:40 PM
  1. The Mazda 2 has been very well received in Europe. It's a very good vehicle for the price! I think Mazda will sell a lot of these over here too.

    Posted by Pete Petrides September 18, 09 10:51 PM
  1. Yay!

    Posted by felix luxury longe cat 2010 September 19, 09 02:41 AM
  1. How come we can't get the diesel motor? It has very good torque in which what the street car needs and very good milage as compare to the gassers...

    Posted by Anonymous September 21, 09 10:54 AM
  1. It won the 2008 World Car of the Year by International Journalists. I was hoping they would bring it here.

    Posted by Anonymous September 22, 09 05:25 PM
  1. what they need to do is bring the diesel engines from europe also
    do get their cafe numbers above Obama's 35mpg

    Posted by greg September 24, 09 08:08 AM
  1. I dont think these cars suit American roads. Theyre too small and thrashy for highway use and uncomfortable. These cars were designed for Tokyo and Paris where its hard to find a place to eat a baguette let alone drive! I believe in better mpg and efficiency but i dont think that sacrificing driver and passenger comfort is neccesary. We need more hybrids and hydrogen powered vehicles so we can really bring this countries roads into modern times. I like American cars and imports will kill detroit and our nations motor industry!!!
    These cars are also an aquired taste appearance wise and i dont think they appeal to me one bit. Safety is also a concern. % stars for this smashing into a Dodge ram- the little guy will LOSE.
    Hope this was not too harsh for any Euro fanatics.

    Posted by Ryan September 25, 09 09:06 AM
  1. Drive the roads in the winter and you'll realize what sized vehicles are "safer".

    Big vehicles take longer to break, have greater momentum at any given velocity and are therefore harder to steer, and have higher centers of gravity and tend to roll.

    Yes, once you are in an accident with another vehicle, you want the bigger vehicle. If though you want to avoid the accident to begin with, drive the smaller vehicle.

    Posted by skshrews September 25, 09 06:42 PM
  1. There are many small cars on the road in the USA now, I don't think the Mazda2 will be a problem.

    If I can fit comfortably in my 1993 Miata at 6ft tall, this vehicle should not be a problem.

    What I've noticed about small cars are that they are nimble. So if the event occurs, this little car should be able to allude danger by darting out of the way. And my Mazda is not quick.

    I think the scary SUV threat is old news. People buy what they like. And if everyone is careful and vigilent and courteous there would be no threat.

    Posted by Andy September 28, 09 09:35 AM
  1. To Ryan,

    If the American car companies does provide a better product, I'll be glad to buy American. Until then, Imports still have the edge on efficiency and design.

    Posted by Anonymous September 28, 09 10:51 AM

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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
Keith Griffin is president of the New England Motor Press Association and edits the used car section on He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
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