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2010 Kia Forte: Dull execution, poor gearbox mar the value

Posted by Clifford Atiyeh  September 28, 2009 05:29 PM

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(All photos: Clifford Atiyeh/

Like its parent Hyundai, Kia just gets more and more proud of itself. Its budget lineup undercuts nearly every segment by a few hundred to a few grand, offers lots of equipment, and stands by an industry-leading warranty. Kia's August sales of 40,198 — a whopping year-over-year increase of 60 percent — would have any manufacturer feeling cocky in a recession.

The company's confidence, months after hip, rollicking hamsters debuted the Korean challenge to Scion, the Soul, is obvious in commercials for its new Forte sedan. "The first of its kind," the company proclaims, in reference to the car's lengthy list of standard features. If that's true, then the four-speed automatic on our Forte 2.0 EX tester is most certainly the last.

As five and six-speed automatics have moved from luxury cars to mainstream — largely due to better fuel economy — four-speed automatics have become the latest signal of vehicle cost-cutting.

Most of these gearboxes, no surprise, are still common to economy or older-generation cars. Chevrolet has eight models that offer four-speed automatics, Dodge seven, Toyota and Hyundai four, and Mitsubishi, Suzuki, and Subaru have several more (Ford has but one on the Focus, and Honda has none). Many, like on the Toyota Yaris, do their basic duty without fault.

But not on this Kia. Like the Soul — from which the Forte shares many components — the Forte's transmission suffers from wide ratio gaps that drain the power from the 156 horsepower four-cylinder. There's plenty of getup from the start, but even before reaching 40 mph, the transmission is too eager to upshift into fourth, where the revs drop to near idle. It's an obvious fuel-saving measure (an "ECO" indicator lights up on the tachometer) and desirable while cruising an open road or highway, but during midrange acceleration this behavior turns into a noisy, gear-hunting mess.

When I wanted to accelerate from 20 to 30 mph, a gentle prod on the gas would cause a surge into third, all the more rough because fourth gear forces the engine to trudge well below its torque curve. It was the same while merging onto highways, where a slower, initial on-ramp speed and gradual, merging acceleration would cause another delayed, abrupt downshift. The Soul's four-speed was a weak point but not terribly invasive. The Forte's makes you cringe on the shortest of trips.


Yet this 2010 Forte, which replaces the aged Spectra and is also available as a two-door "Koup," boasts a five-speed automatic on the $600 "fuel economy package." Indeed, that transmission helps boost mileage in both directions to an EPA-estimated 27/36 versus our car's 25/34. hasn't tried a Forte with this transmission, but slushbox fans should do themselves the favor and spend the $600. A five-speed manual is standard on 2.0 liter models, while a six-speed manual is reserved for the sportier 2.4 liter trim.


Aside from the 17-inch alloys and fog lamps on the top-level 2.4 SX, nothing saves the Forte's uninspired exterior styling. The door panels are flat and featureless, the beltline curling up to the A-pillar is attractive as a crooked finger, and the stubby, upright rear has taillights that look a little too similar to the Hyundai Elantra. It's tough to distinguish the Forte from the company's tired Optima, and the whole car seems to appear 10 years behind.

Pity that things like appearance and transmissions so dull the Forte's otherwise agreeable features, of which there were plenty in our $19,290 example: leather, heated front seats, heated windshield, Bluetooth, USB and iPod inputs, Sirius radio, moonroof, and power everything except for the seats, which were thinly-padded but supportive. (Note to base-model buyers: A/C and power door locks aren't standard.)


The dashboard's well-spaced buttons and a simple radio menu are just as easy to navigate as the Soul. Interior materials, including the "metal finish" plastic trim, are up-to-par, save for the flimsy turn signal and headlamp stalks. Headroom and legroom are adequate for six-footers, and the ride is much more compliant and a bit quieter than our Soul, which admittedly was a toaster sitting on 18-inch wheels.

Handling is another strong point. Body roll is moderate, and the steering communicates a decent amount of feedback from the wheels and road surfaces. Braking is also competent, and the pedal feel is linear and not at all squishy. The Forte isn't exciting to throw into a corner, but it's at least composed.

Kia hasn't made a standout car here. The Forte continues Kia's reputation for value, but this particular trim doesn't deliver the more polished driving experience that Toyota, Honda, and Ford deliver in today's economy segment. Given the Soul's wholehearted effort to excite small car buyers with its offbeat, original personality, this new Kia doesn't care to try.

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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5 comments so far...
  1. 19k for a basic Forte kia is a value price, even with leather, souns pricy for a cheap car. I don't think the looks are worse than the toyota corolla.

    Posted by bruce September 29, 09 06:32 AM
  1. I find the new Kia Forte to be a real game changer. For the price it is actually one of Kia's best looking models and seems to be more significant that what the price and space in the lineup would suggest.

    My mother who is looking to trade in her $44k luxury SUV was taken by the sharp and stunning Forte Koupe model. It really looks like as sporty as the Mustang or Eclipse. I wonder if it has a more lively engine than the sedan.

    Compared to the stinker Spectras and even stinkier Sephias, this new model is going to be Kia's most profitable model to date. If the new quality of craftsmanship trickles down from Hyundai this could be a very good buy.

    Can you beat 10yr/100k miles?

    Posted by Andy September 29, 09 09:27 AM
  1. I just test drove a Koup EX and was well pleased with it....

    Posted by Anonymous September 29, 09 06:10 PM
  1. It's funny that they mention the Honda having a "more polished driving experience" but when you accelerate hard in it, that tiny 1.8 litre engine screams like a banshee and is louder than some concerts I've been to. I then drove the EX because there weren't any SX models with the 2.4L 5 speed autos in stock and found it more refined.

    Posted by George September 30, 09 07:45 PM
  1. I liked the detailed analysis of the 4-speed transmission in various situations. It gave me a real feel for this model without ever having driven one.

    Posted by High_Taxes October 2, 09 06:30 AM

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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
Keith Griffin is president of the New England Motor Press Association and edits the used car section on He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
In the garage: Mazda 5, Dodge Neon
George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee
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