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A Fusion Hybrid for just $15,500?

Posted by Clifford Atiyeh  May 15, 2009 04:12 PM

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We're all used to American automakers offering huge factory incentives - and losing lots of profit in the process - but an e-mail this week claiming Ford was offering its new 2010 Fusion Hybrid for $11,700 off the current sticker was rather suspicious. (If anyone believed this, I've got some hot stock from Chrysler to sell you).

The e-mail's poor English grammar looks straight off the translated website of any Chinese manufacturer, but according to the Detroit Free Press, the scheme to collect "installments through the bank" is similar to Nigerian banking scams from a few years back. The culprit, Ford says, is likely from Europe. Making this scam truly international was the signature from "Gary Settles, Ford Sales Manager," who according to Autoblog is actually the sales manager of a Kentucky Ford dealership and not from Dearborn headquarters.

"Per our statement on the media site, the e-mail sender does not represent Ford and no such program exists," wrote Ford spokesman Steve Kinkade in an e-mail to the Globe.

The real hybrid price war is between the Insight and Prius, with Toyota last month cutting the base price of its 2010 Prius to $21,000 after Honda stole the limelight with its cheaper Insight.

Click the full entry to view the e-mail.

Dear Mr/Ms,

Due to the World Economy Recession, Ford Motor Company, Inc undergo a
statistic fall in Sales and result in a drastic financial crisis this last

The United States Government has given us the opportunity to bounce back
on our feet, but unfortunately we have not achieved the fund necessary.

Therefore, we offer you the opportunity to purchase a very good Auto at
half of the price. We decided to pull the sales of 500 cars at a very low
price for us to aquire the capital needed to bounce back in business and
to use this medium to increase the scale of our valued customers.

We offer Ford Fusion HYBRID Model 2010:
Pricing Information: $15,500
Vehicle Features:
Transmission: Aisin Powersplit eCVT Auto
Package: HYBRID
Model: High Version
Engine: 2.5L Atkinson I4
Exterior: White Platinum Tri-Coat Met
Interior: Charcoal Black
VIN: 3FADP0L34AR136254 (more information in the file attached)

The payment shall be made in installments through the bank at 1 month
after signing the contract.
If you are interested in this offer please fill out the contact form, A
representative will contact you about this vehicle within five business

Gary Settles,
Ford Sales Manager
Ford Motor Company
P.O. Box 6248
Dearborn, MI 48126

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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16 comments so far...
  1. It's too bad the Fusion's price isn't more competitive with the Insight and Prius.

    Posted by E May 15, 09 04:59 PM
  1. People are so hyped up about the new 2010 Fusions from seeing them on Idol, I'm sure more than a handful of people resonded.

    Sad people are so sick to make money off people who can't see past the trick.

    Posted by Andy May 15, 09 04:59 PM
  1. Well, neither the Camry hybrid nor the Altima hybrid (the actual competition for the Fusion) are priced near the Insight or Prius either. Those models are "compact" hatchback-style dedicated hybrid models while the others are midsize, true family sedans. Apples and oranges.

    Posted by icpshootyz May 15, 09 05:30 PM
  1. Actually with current incentives the Camry Hybrid and Altima Hybrid are near the same price point at the Insight and Prius.

    Posted by Kevin May 15, 09 07:49 PM
  1. icpshootyz, isn't the Prius considered a midsize?
    Anyway, the American car companies need to put a small hybrid on the market.

    Posted by Erin May 15, 09 10:29 PM
  1. "It's too bad the Fusion's price isn't more competitive with the Insight and Prius.
    Posted by E May 15, 09 04:59 PM"

    Well "E" let me fill you in on a secret... the reason the Fusion isn't the same price as the Prius and Insight is quite simple actually... They do not even come close to the quality and styling let alone the technology of the Fusion. If you don't believe me stop being an online critic and go drive the Fusion Hybrid and you will be amazed at the beauty, quality, technology and economy of the 2010 Fusion Hybrid!!

    Posted by Anonymous May 16, 09 02:44 PM
  1. "It's too bad the Fusion's price isn't more competitive with the Insight and Prius.
    Posted by E May 15, 09 04:59 PM"

    Yes, and it's too bad you can't buy a pound of aspargus for the price of a pound of broccolli. Those cars are not comparable, other than having gas-electric hybrid systems (3 different implementations, at that).

    A Fusion or Camry hatchback would have much space inside for very little increase in weight, but US customers refuse to even look at hatchbacks above the bottom size tier. BMW, of all companies, is trying to change that. Personally I'd look at a Fusion hybrid wagon, but that's probably the only one Ford would sell. Not a great return on the 100M or so they'd need to tool, crash-test and certify the variant with the Feds.

    Posted by Try Building A Car Yourself May 16, 09 08:01 PM
  1. I must say I'm amazed at what Ford has managed to do with the new Fusion. Reportedly, it drives like a normal car, rather than having the disconnected (or plush, depending on your POV) Toyota feel. The fuel economy is amazing considering it is not a purpose-built egg-shaped mileage maker. Some unfortunate team must have put in looong hours to make it work so well, with no overtime pay, as engineers work on salary.

    If people didn't insist on crossovers/SUVs (including my Democrat friends whose attitude is minicars are for THEM, but we need at least a small SUV) I think a Fusion wagon could replace SUVs for most family car duties. It won't plow snow or pull 3 tons, but most people don't actually do that.

    Posted by Try Building A Car Yourself May 16, 09 08:08 PM
  1. Whatever, I think the first car company to make an affordable convertible sporty ALL ELECTRIC car is going to become the new front runner.

    Why not, make a lightweight but quality all electric vehicle for 15K, I'd buy one right away. IF IT'S SPORTY.

    Let's get rid of boxy cars.

    Posted by FrankD! May 16, 09 09:07 PM
  1. Ummm, hey anonymous. Ford gets there Hybrid technology from Toyota. Actually it is the 2nd generation hybrid system Toyota had, not the third generation Toyota uses now. The 2010 Fusion hybrid isn't even close to the Prius. It's been out for 2 years so quality can't be rated yet. The Prius has been around for almost 10 years. The Prius is rated as one of the most reliable cars in the market place with outstanding resale.

    Posted by BrewDog May 16, 09 11:12 PM
  1. BrewDog, Ford does not source hybrid technology from Toyota at all. You're thinking of Nissan, which does exactly what you mention in its Altima Hybrid.

    Posted by Clifford Atiyeh May 17, 09 10:43 AM
  1. clifford,

    sorry, but it's true. Ford did pay toyota for it's use of their hybrid synergy drive technology, the one used in the 2nd gen prius. Now, ford may tinker with it before they put it in the fusion. The development costs a different FULL hybrid system would've bankrupt ford years ago.

    Posted by noslen May 17, 09 01:31 PM
  1. BrewDog, the 2010 Fusion Hybrid uses the hybrid electric system from the Escape Hybrid that has been out for 5 years now and has an excellent reliability rating.

    Posted by Minderbinder May 18, 09 09:18 AM
  1. According to Wikipedia, Ford didn't use any Toyota technology in their hybrid system. Ford designed their system independently then entered into a patent-sharing agreement with Toyota because some of their work was too similar to existing technology covered by Toyota patents. In exchange Toyota gets to use Ford patented diesel and direct injection technology.

    Posted by Minderbinder May 18, 09 09:54 AM
  1. If Ford got their technology from Toyota, then Toyota execs are the dumbest bunch of monkeys on the planet who sold Ford better technology than they use in their own vehicles. Doesn't exactly make sense or ring true because it's not true.

    Fusion hybrid gets 41 MPG city compared to the Camry hybrid's 33 MPG city rating. A recent hypermiling exercise with a stock Fusion hybrid obtained 81.5 MPG.

    Ford independently developed technology similar to technology previously patently by Toyota. Ford sought and obtained licensing from Toyota in exchange for some of Ford's diesel and direct injection technology.

    Actually, Ford, GM and Chrysler were looking at hybrids back in the 1990s under PNGV. They didn't start at ground zero when the Prius launched in 2000 here in the U.S.

    As part of it's EV1 development, GM had prototype plugin hybrid EV1s more than 10 years ago.
    Ken Grubb

    Posted by Ken Grubb May 18, 09 01:30 PM
  1. The Tesla IS sporty and ALL electric, but they are first selling the expensive version to raise cash, then one to compete with BMW/Merc. THEN the inexpensice version for the commuters out there. To quote Elon Musk; "We did not want a small, underpowered gas engine and a small, underpowered electric motor in a car... My own experience, there is a good uphill for 1/4 mile on my way to work, a Prius with dealer plates flew up that hill....

    Posted by Al May 18, 09 09:34 PM

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Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
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