RadioBDC Logo
Catfish and the Bottlemen | RadioBDC: Celebrity Series Takeover Listen Live
< Back to front page Text size +

Buy a Burberry scarf first, then a Tesla

Posted by Clifford Atiyeh  April 9, 2009 11:10 AM

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Tesla Motors says it plans to open its first European dealership this spring smack-dab in Knightsbridge, the label-conscious epicenter of London high society.

Burberry's flagship store marks the corner of Knightsbridge and Brompton Road, but the beacon of the district is Harrods, the six-story, 4.5-acre department store castle that will leave you penniless. You can buy Burberry there, too, but a signature plaid scarf is still around $100 (sorry, more like £68).

Among the busy shoppers and obvious gawkers in Knightsbridge are the supercar owners. It's not uncommon to see an open-top Carrera GT inching behind a double-decker, or a Murcielago parallel-parked on one of the back residential streets. There's plenty of other deliciously rich parts in London - Piccadilly, Mayfair, Marlborough, Notting Hill, South Kensington - though none so teasingly retail as Knightsbridge.

On Wednesday, London's mayor Boris Johnson proposed a £60 million plan to fund 25,000 charging stations and get 100,000 electric vehicles on the road within the next few years. The Roadster, like all EVs, would be exempt from the city's congestion charge, a controversial attempt to curtail emissions and traffic by making drivers pay £8 to enter designated downtown zones. Biofuel-powered cars get a discount, but the authorities are strict: E85-capable Koenigsegg CCXRs are still full price.

Tesla says it's also considering dealerships in Munich and Monaco - where soup runs about $80 a bowl - when it starts European Roadster deliveries in late June. In a press release today, CEO Elon Musk said sales would "eventually be split evenly between the US and Europe."

The California-based automaker says a Chicago dealership will also open in the spring and that management is poring over locations in Manhattan, Miami, and Seattle.

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

5 comments so far...
  1. God, I'm so tired of hearing about cars and luxury items that 99% of us can't afford. When will we get an affordable and practical electric car? When will automotive sections stop fetishizing about high-end luxury toys and give us some information about vehicles that we can actually afford to drive?

    Posted by Pan-1 April 10, 09 05:56 PM
  1. Pan-1, Tesla Motors is currently developing a more mainstream sedan known as the Model S, to be priced around $57k. Fisker Automotive announced plans for a downmarket car as well. Then you have the Chevrolet Volt, Mitsubishi i-MiEV, Smart ForTwo EV, and others on the way! The price point of entry into electric vehicle ownership is coming down, and it simply takes time as the early adopters pave the way for more volume and lower production costs.


    Posted by Taylor April 11, 09 08:21 PM
  1. Yes, Tesla's roadster is a high-end toy at 112K, but their next offering (due out in 2011) is a 50K sedan. It is all electric, very practical, and a sharp looking car. It could bring all electric cars to the mainstream. If Detroit could develop something like this, we would not be talking about bailouts. Hats off to Tesla - the future of the American car!

    Posted by RH April 12, 09 01:05 PM
  1. 50K? Are you serious? How is that "affordable"?

    Posted by mike April 13, 09 06:20 AM
  1. Rumor has it that Mercury is considering an electric version of the Grand Marquis.

    Posted by D. Sanchez April 14, 09 02:28 PM

About Boston Overdrive reports the latest trends, auto shows and wrings out the newest cars in our city's hellish maze — and across the great roads of New England.
Follow Cars on Facebook



Clifford Atiyeh is an automotive writer and car enthusiast . He has spent his entire life driving cars he doesn't own.
In the garage: 1995 21-speed Iron Horse, 2002 Jeep Wrangler X (by association)
Bill Griffith is a veteran Boston Globe reporter, having reviewed cars for more than 10 years and serving as assistant sports editor for 25 years. He was also the paper's sports media columnist.
In the garage: 2006 Subaru Baja
AAA's Car Doctor, John Paul John Paul is public affairs manager for AAA Southern New England, a certified mechanic, and a Globe columnist. He hosts a weekly radio show on WROL.
In the garage: Hyundai Sante Fe, Chrysler PT Cruiser convertible
Craig Fitzgerald has been writing about cars, motorcycles, and the automotive industry since 1999. He is the former editor of Hemmings Sports & Exotic Car.
In the garage: 1968 Buick Riviera, 1996 Buick Roadmaster, 1974 Honda CB450
Keith Griffin is president of the New England Motor Press Association and edits the used car section on He also writes for the Hartford Business Journal and various weekly newspapers in Connecticut.
In the garage: Mazda 5, Dodge Neon
George Kennedy is a senior writer for WheelsTV in Acton, which produces video reviews for Yahoo, MSN, and other auto websites.
In the garage: Lifted 1999 Jeep Cherokee
archives racing coverage

Dale Earnhardt Jr. shocked by Juan Montoya's departure from No. 42
By Michael Vega, Globe Staff LOUDON, N.H. --- Dale Earnhardt Jr., like most of his NASCAR brethren, was surprised to learn Tuesday that Juan Pablo...

More on Cars