Even well-respected brands like PepsiCo, Hershey’s miss the mark

CoreBrand, the brand consultancy firm that developed the Corporate Branding Index, identified the top 10 most and least respected brands in a recent report. It sifted through data that pinpointed how many people knew about a brand and how much they approved or disapproved of it.

PepsiCo (tied with Coca-Cola) and Hershey’s topped the most-respected list, but that doesn’t mean that the two companies have been immune to some rather awful marketing moves. Which of their products could have possibly gone wrong? Check out the video above to find out.

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