Digitas, a digital brand agency with offices in Boston, said it has appointed Tamara Bousquet as senior vice president of media.
Earlier in her career, Bousquet played a role in high-profile marketing efforts for Apple Inc.’s iTunes and the iPhone.
At Digitas, she will the lead the Boston media team.
Tamara is a remarkable leader and media innovator with a level of creative media and cross-channel expertise that is unparalleled in today’s marketplace,” Tony Weisman, chief executive of DigitasLBi North America, said in a statement. “Her extensive experience across both national and global brands will not only elevate the work we do for our clients, but add to the growth our media capability has seen in the last year.”
In the last year and a half, Digitas said its Boston office has significantly grown its media capability by adding new clients, including Lenovo, Zipcar, and a Fortune 500 retailer.