Relevant24, part ad agency, part multi-media content production firm, has official launch

Relevant24, a Boston-based marketing firm, is officially launching Tuesday, its leaders said.

Marc Gallucci (left) and Lane Murphy. Photo courtesy of R24.

The agency, known as R24 for short, is headed up by advertising/publishing veteran Marc Gallucci, who serves as CEO, and by former Goldman Sachs vice president and private banker Lane Murphy.

According to Gallucci and Murphy, R24 is a hybrid of sorts --- a publisher, ad agency, and multi-media content production company rolled into one.

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Early clients include Frito-Lay, Enterprise Rent-A-Car, Fox Television, and KIA Motors, R24 said.

In a statement, Gallucci added: “With unprecedented access to real-time consumer data, the challenge has been turning this chaos of information into a legitimate marketing discipline. One that produces highly engaging and relevant content that is on strategy, every day. We have spent the past two years in market providing our clients with 5-times the average reach in earned media, more than doubling engagement across all social channels.”