Or as Arnold put it, the ads are “designed to elevate the owner-canine relationship by spotlighting those special bonding moments, such as that point at the end of a long day.”
According to Arnold, this is Milk-Bone’s first national TV and fully integrated campaign in 10 years.
Milk-Bond is a brand of Del Monte Foods, a large producer, distributor, and marketer of branded food and pet products.
Other Arnold clients include Fidelity Investments, Jack Daniel’s, Progressive Insurance, and Volvo.
A new Milk-Bone ad is below.