New ads from Arnold Worldwide talk up Milk-Bone dog biscuits

Boston ad agency Arnold Worldwide said it is launching ads for client Milk-Bone that suggest that dog biscuits can help folks bond with their mutts.

Photo taken from Milk-Bone’s website.

Or as Arnold put it, the ads are “designed to elevate the owner-canine relationship by spotlighting those special bonding moments, such as that point at the end of a long day.”

According to Arnold, this is Milk-Bone’s first national TV and fully integrated campaign in 10 years.

Advertisement - Continue Reading Below

Milk-Bond is a brand of Del Monte Foods, a large producer, distributor, and marketer of branded food and pet products.

Other Arnold clients include Fidelity Investments, Jack Daniel’s, Progressive Insurance, and Volvo.

A new Milk-Bone ad is below.