FORGE wins rebranding assignment from American International College

American International College in Springfield has selected FORGE Worldwide of Boston to be its lead ad agency for a rebranding assignment, FORGE Worldwide president Harry Chapin said.

Harry Chapin. Photo taken from FORGE website.

The account was awarded after a brief agency review. Billings for the account are not being disclosed.

The assignment calls for FORGE to develop an awareness campaign that will rebrand the college’s Curtis Blake Center and Day School, which offers day-school and tutoring services for children with language-based learning disabilities.

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The work will include developing a new corporate identity and logo as well as search engine marketing, video, and direct marketing. The new work is expected to break in October.

“Curtis Blake’s mission is about improving the lives of children with learning disabilities and their families,” Chapin said. “It’s such an important mission to rally around, and we’re looking forward to helping them make an even broader impact statewide.”

Other FORGE clients include Dragon Naturally Speaking speech-recognition software, SBLI, Brigham and Women’s Hospital, and Rockland Trust.