Life is good, a Boston-based lifestyle brand whose apparel is available in about 4,500 stores across the country as well as online, said it hopes to raise $2 million this year to benefit children in need, in part by donating a portion of its profits.
The company said it has raised $9.5 million to date for its charitable foundation, which funds a program that supports childcare professionals. Much of the money comes from an annual music festival the company sponsors.
Last year’s festival, held at a farm in Canton, drew 30,000 people and raised $1 million for its Life is good Kids Foundation, said the company, whose mission statement includes spreading “the power of optimism.” One headliner at last year’s festival was Dave Matthews.
To help meet its 2013 fund-raising goal, Life is good said it will now donate 10 percent of its net profits to its Life is good Kids Foundation. But as a privately owned company, Life is good does not share financial information such as profitability, a company spokeswoman wrote in an e-mail.
“With this 10 percent donation announcement, we are making an ongoing, long-term commitment,” Life is good cofounder Bert Jacobs said in a statement. “This decision solidifies how Life is good chooses to use business as a driver of social change by making it simple: When you do business with Life is good, you help kids in need.”