Davis Advertising of Worcester said it is now the agency of record for Honey Dew Associates Inc., a Plainville-based coffee-and-doughnut shop chain with more than 150 locations.
Davis Advertising said it is handling all advertising and marketing for Honey Dew Donuts, including creative concepts, TV and radio production, print advertising, photography, point of sale marketing materials, interactive advertising and marketing. Media buying for Honey Dew will be handled by a third party. The agency’s press release did not include billings for the account.
In a statement, Honey Dew owner and founder Richard Bowen said of the ad folks at Davis, “Their tremendous experience and capabilities will bring a fresh, new creative approach to promoting our products and building brand awareness.”