The assignment calls for the Rattle creative team to develop a campaign to make tourists to the Boston and North Shore areas more aware of the museum and its world-class reputation, Rattle said. Billings are not being disclosed.
“Our visitor intercept interviews conducted in late summer/early fall found that although PEM (Peabody Essex Museum) is ranked as the #1 visitor destination in Salem by Trip Advisor and Yahoo, people are generally quite surprised to find a museum of its caliber and scope outside a major metropolitan city,” Rattle chief executive Sally Murphy said in a statement.
The first ad in the campaign will appear shortly in traditional Boston area tourism publications, Rattle said.
Other Rattle clients include Boston Harbor Cruises, BTS Asset Management, and Enterprise Bank.