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New Lunch Beat series will offer a chance to shake it (and scarf down a sammie) on your lunch hour

Posted by Scott Kirsner  February 4, 2013 11:32 AM

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A new event series is getting underway that will invite the movers-and-shakers of the local business scene to spend their lunch hours, well, moving and shaking. Lunch Beat, founded in Stockholm in 2010, arrives in Cambridge next month.

The concept is pretty simple: instead of sitting with your co-workers and griping about office politics, you spend an hour dancing to a DJ set. Sandwiches are available to eat during a break from the dancefloor, or take back to your desk.

The Lunch Beat Manifesto decrees that everyone must dance. "At Lunch Beat, everyone present is your dance partner." And also, "You don't talk about your job at Lunch Beat."

The first Lunch Beat happens March 6th at the Hack/Reduce shared space in East Cambridge. It sounds like the event will be held every month, and that it'll also take place at a Boston venue on occasion. (Likely at the Boston Innovation Center on Northern Ave., once construction is finished.) The organizers include startup advisor Dmitri Gunn, Rebecca Corliss of HubSpot, and Fred Destin of Atlas Venture, well known for his enthusiastic rug-cutting. No website yet with info about the first event, but you can either watch this page on the Lunch Beat site, or follow @DmitriGunn to stay in the loop. (I should note that I heard about the launch of Lunch Beat from three different women last week, so clearly the organizers are trying to get the male-female ratio right.)

Here's a video that gives you a taste of what Lunch Beat is about:

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Innovation and technology news that matters, on a new website from the Boston Globe, featuring Scott Kirsner and other original reporting.

About Scott Kirsner

Scott Kirsner was part of the team that launched in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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