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From the MassTLC Unconference: Advice on getting media coverage for your startup [Audio]

Posted by Scott Kirsner  December 24, 2012 07:51 AM

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Been meaning to post this for a while... the audio from a session at last month's MassTLC Unconference that we called "Get Famous Fast: Media Relations for Entrepreneurs." Our goal was to capture advice from everyone in the room about how entrepreneurs can build relationships with reporters/bloggers/TV producers, and how to successfully pitch story ideas to them.

I served as ringmaster, and the speakers included:

- Gemvara founder Matt Lauzon
- Kate Castle, marketing VP at Flybridge Capital Partners
- Laura Fitton, inbound marketing evangelist at HubSpot
- David Meerman Scott, author of the books "Newsjacking" and "Marketing Lessons from the Grateful Dead"
- BzzAgent CEO Dave Balter

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(You can click "mp3" to download the file for later listening.)

Here are a few blog posts about the session: from venture capitalist Fred Destin... the MassTLC blog... David Meerman Scott's blog... and CHEN PR.

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Innovation and technology news that matters, on a new website from the Boston Globe, featuring Scott Kirsner and other original reporting.

About Scott Kirsner

Scott Kirsner was part of the team that launched in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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More from Scott


March 3: Web Innovators Group
Demos, drinks, and schmoozing at the Royal Sonesta in Cambridge.

March 7-8: MassDigi Game Challenge
Competition for aspiring game developers... plus panels and keynotes related to the business of play.

April 3-4: Mass Biotech Annual Meeting
Issues facing the region's life sciences community.