From the MassTLC Unconference: Advice on getting media coverage for your startup [Audio]
I served as ringmaster, and the speakers included:
- Gemvara founder Matt Lauzon
- Kate Castle, marketing VP at Flybridge Capital Partners
- Laura Fitton, inbound marketing evangelist at HubSpot
- David Meerman Scott, author of the books "Newsjacking" and "Marketing Lessons from the Grateful Dead"
- BzzAgent CEO Dave Balter
Here are a few blog posts about the session: from venture capitalist Fred Destin... the MassTLC blog... David Meerman Scott's blog... and CHEN PR.
About Scott Kirsner
Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.
Subscribe via e-mail
More from Scott
March 3: Web Innovators Group
Demos, drinks, and schmoozing at the Royal Sonesta in Cambridge.
March 7-8: MassDigi Game Challenge
Competition for aspiring game developers... plus panels and keynotes related to the business of play.
April 3-4: Mass Biotech Annual Meeting
Issues facing the region's life sciences community.
Browse this blogby category
Links we like
The Globe's Business News Updates
Innovation District / City of Boston