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After merger with ConnectEDU,'s founder departs for new CMO gig

Posted by Scott Kirsner  October 3, 2012 11:31 AM

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Jenny Floren started in the early days of the web -- 1996 -- to help college students find jobs and internships, and to help employers find new hires. Earlier this year, her 30-person company merged with another Boston-based business focused on students, education, and careers, ConnectEDU. And yesterday, Floren sent out an e-mail to friends letting them know that she was leaving.

Her LinkedIn profile revealed that she'd founded a new business called Bella Inc. Her title was listed as "CMO." And since I'm always curious what Boston entrepreneurs are working on, I started bugging Floren by phone, e-mail, and Twitter to find out what kind of startup Bella is.

The human kind, it turns out. Floren's daughter Bella was born last December... and no, she's not yet incorporated. Floren writes via e-mail, "I'm going to be taking a little time off to be a full-time Chief Mom Officer before jumping into my next company... She's by far the most important job I've ever had."

I last covered Floren in 2010, when her book "The Innovation Generation" came out. Experience had raised about $46 million in venture capital funding, and achieved profitability in 2006, Floren told me then. She started when she was 24, after leaving a consulting gig at Bain & Co., and cultivated the company over 16 years.

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Innovation and technology news that matters, on a new website from the Boston Globe, featuring Scott Kirsner and other original reporting.

About Scott Kirsner

Scott Kirsner was part of the team that launched in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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