The company built widgets that enable any website to poll fans about how they feel about a team's prospects, and display the results as a "fan confidence" index. "The indexes are similar to stock quotes and are trackable over time, enabling marketers and franchises to see how fans actually feel about the team year-to-year or even day-to-day," explains co-founder Scott Cohen.
You can see FanTab's widget in the right-hand column of this Sporting News page, collecting data from Pats fans. (Confidence in this year's crew is almost 9 percent higher than it was this time in 2011.) Cohen says The Sporting News has plans to integrate the data more extensively throughout the site.
FanTab never raised VC funding. It was founded in 2011 by Cohen and Frank Hertz, who were part of the team that built and launched Boston.com in the mid-90s, along with Roesler.
I last covered FanTab in January of 2011, prior to its launch.
About Scott Kirsner
Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.
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More from Scott
March 3: Web Innovators Group
Demos, drinks, and schmoozing at the Royal Sonesta in Cambridge.
March 7-8: MassDigi Game Challenge
Competition for aspiring game developers... plus panels and keynotes related to the business of play.
April 3-4: Mass Biotech Annual Meeting
Issues facing the region's life sciences community.