Already, U.S. Senator Charles Schumer of New York has begun calling the product dangerous to teens; Schumer wrote a letter to the Food & Drug Administration in December suggesting that the product would encourage excessive caffeine intake, and could be used in combination with alcohol to fuel binge drinking.
We got some early AeroShot samples, started the video cameras, and huffed away. Each inhaler is supposed to deliver about 100 milligrams of caffeine — equivalent to a cup of coffee — along with B vitamins and Niacin. There was a noticeable buzz after a few puffs, but the powder's limey flavor was overpowered by an aggressive bitterness from the caffeine. The flavor lingers in your mouth for longer than you'd like, and it resembles lime Fun Dip blended with crushed aspirin. The overall effect is much more medicinal than enjoyable.
Here's the taste test I conducted recently with Boston.com senior business producer Joe Allen-Black.
About Scott Kirsner
Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.
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More from Scott
March 3: Web Innovators Group
Demos, drinks, and schmoozing at the Royal Sonesta in Cambridge.
March 7-8: MassDigi Game Challenge
Competition for aspiring game developers... plus panels and keynotes related to the business of play.
April 3-4: Mass Biotech Annual Meeting
Issues facing the region's life sciences community.