RadioBDC Logo
| Listen Live
Text size +

Catching up with Eliot Mack and Lightcraft in L.A.

Posted by Scott Kirsner  June 7, 2010 01:22 PM

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

In Los Angeles for a conference on Saturday, who should I bump into but ex-Cantabrigian Eliot Mack, an alum of MIT and iRobot who is now running a small start-up in Venice, CA?

I last wrote about Mack and his company, Lightcraft Technology, just over two years ago, as they were starting to pitch TV and movie producers on their real-time compositing system; essentially, it can instantly meld live images in front of the camera with digital scenery and characters that were created in a computer, and show the results on a screen. What's cool is that as the camera moves — even if you take it off the tripod to hold it on your shoulder — the background perspective adapts flawlessly.

Founded in Cambridge in 2003, Mack took the company out to California, where the customers are. Since then, Lightcraft's system (the base price is $78,500) has been used regularly on the ABC series "V," and for Tim Burton's recent film version of "Alice in Wonderland." Mack says there's a children's TV series also using the system, but he can't yet drop the name yet. He has also been hiring a few more employees, including a director of sales.

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article



BetaBoston technology news logo
Innovation and technology news that matters, on a new website from the Boston Globe, featuring Scott Kirsner and other original reporting.

About Scott Kirsner

Scott Kirsner was part of the team that launched in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

On Facebook

Subscribe via e-mail

Get Innovation Economy updates via e-mail. Enter your address and click 'Subscribe':

More from Scott


March 3: Web Innovators Group
Demos, drinks, and schmoozing at the Royal Sonesta in Cambridge.

March 7-8: MassDigi Game Challenge
Competition for aspiring game developers... plus panels and keynotes related to the business of play.

April 3-4: Mass Biotech Annual Meeting
Issues facing the region's life sciences community.