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MIT Media Lab Reacts to Plymouth Rock Studios Financing Fall-Out

Posted by Scott Kirsner  November 11, 2009 12:32 PM

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Last November, it seemed a bit strange that a group of executives trying to raise money to build a movie studio in Plymouth would hand over $25 million to MIT's Media Lab, to endow the Center for Future Storytelling. Why make such a big commitment to research before you've even gotten your own business off the ground?

This November, the Media Lab is reaching out to other sponsors who might be willing to help foot bill for the new center, after the latest deal to finance the $550 million, 240-acre studio complex in Plymouth fell apart.

I asked Media Lab director Frank Moss today whether he'd seen any cash from David Kirkpatrick, the head of the Plymouth Rock Studios project, and a former exec at Paramount Pictures. "They did give us a material amount to get us off to a start," Moss said, "but obviously, I can't give you details of their financial arrangement." The commitment made last November was $25 million over seven years, but, Moss said, "the world has changed since that happened, and they've encountered tremendous challenges" with funding.

Even before yesterday's news about Plymouth Rock broke, Moss said, the Media Lab has been reaching out to current and new sponsors to find other backers to underwrite the Center for Future Storytelling. "They've been a great partner, but we're making this a multi-sponsor effort, in the style of the Media Lab," Moss told me.

In late October, there was a "Transmedia Summit" at the lab that brought some sponsors in (and also provided some content for Plymouth Rock's on-going Internet video series.)

Interestingly, the Center for Future Storytelling has not yet hired any faculty members of its own; it is currently run by Cynthia Breazeal, a robotics researcher who also leads the Personal Robots group at the Media Lab.

Asked whether Kirkpatrick has suggested that Plymouth Rock might not be good for its entire $25 million pledge to the lab, Moss wouldn't answer, but said, "He has kept me in the loop on the challenges he's had, and we've both adjusted to the realities of how to make this center great. The center is alive and well."

And for a minimum commitment of $600,000 over three years, you can be one of its new sponsors.

Update: I caught up with Kirkpatrick by phone this afternoon, and he told me that Plymouth Rock is still standing behind its obligation to the Media Lab. I asked him if the funding pledge is about $3.5 million a year, and he said that it starts smaller than that, and "ramps up over time."

Is Plymouth Rock back to Square One, now that its financing has evaporated? "Clearly, this is a big bump in the road, but we do have some alternatives we've been talking with for several months, and we're exploring those more deeply," Kirkpatrick said. "We remain optimistic, and we're going to persist and get this done."

(Before this latest set-back, the state of Massachusetts denied $50 million in infrastructure funding to the studio project.)

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4 comments so far...
  1. The partnership between the two make sense. PRS is about innovation and MIT is the best place to come up with the innovation for the studio.

    Posted by Shane Ment November 11, 09 01:43 PM
  1. I went to the Transmedia Summit that was hosted by the Center For Future Storytelling two weeks ago that Scott mentioned. I thought it was informative and inspiring. I am hoping the dream lives.

    Posted by Jamie Moore November 11, 09 03:42 PM
  1. What a joke. The Media Lab is a dated concept that did nothing but pander to Nicholas's ego. The Plymouth Rock project is a similar wet dream. These clowns deserve each other.

    The Center for Future Storytelling...what a pathetic concept.

    Posted by Seth Trailor November 12, 09 03:44 PM
  1. Hopefully this is just a minor setback along the way. No great ventures are without risk. Here's to those that dare.

    Posted by Charlie Mullaney November 13, 09 04:40 PM


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Scott Kirsner was part of the team that launched in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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