Who are you?
If you have a photo that's not you and you don't list your name, you're apt to be seen as a fake account. Remember, you're trying to connect with people as either yourself or your brand.
"No bio and no photo will not only reduce the number of followers you have, it will also throw up red flags that you might be a spam bot," Dungan said.
This is especially true, if your account is for business purposes. The more direct your name, brand, and image are in the post, the better off you will be.