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The Boston area's top 15 innovators

Brian Halligan Chief executive and co-founder, HubSpot, Cambridge Halligan helped shape the idea that became FutureM Boston, seeking to establish the city as the epicenter of new approaches to marketing in the digital age. His company advocates producing useful content that consumers will discover on the web while they're learning about a particular product area, rather than interrupting them (with something like a TV spot or online banner ad) when they're doing something else.
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By Scott Kirsner, Globe Correspondent

Brian Halligan

Chief executive and co-founder, HubSpot, Cambridge

Halligan helped shape the idea that became FutureM Boston, seeking to establish the city as the epicenter of new approaches to marketing in the digital age. His company advocates producing useful content that consumers will discover on the web while they're learning about a particular product area, rather than interrupting them (with something like a TV spot or online banner ad) when they're doing something else.