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Hasbro device offers 3-D for iPhone

Pawtucket, R.I.-based Hasbro is betting there’s a market for mobile 3-D content. Pawtucket, R.I.-based Hasbro is betting there’s a market for mobile 3-D content. (Hasbro via Associated Press)
Associated Press / November 9, 2010

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NEW YORK — Hasbro Inc. is betting that iPod and iPhone users want 3-D viewing on the go.

The nation’s second-largest toy maker is today set to unveil a hand-held device called My3D that attaches to the two Apple Inc. devices. It promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences, and entertainment content. It’s aimed at children and adults.

The $30 device, which resembles binoculars with a slot in which users insert their iPod or iPhone, will be available starting next spring.

Buyers can then visit Apple’s App store, which will sell My3D content. The content varies in price; some apps will be free.

Hasbro said it was guided by Apple during development and believes there’s nothing available that matches the quality and 3-D experience on the iPhone or iPod Touch.

More than 125 million iPod Touches and iPhones have been shipped, said Shaw Wu, senior research analyst at Kaufman Bros. He predicts that will hit 200 million by the end of 2011.

“The issue with this is whether they are going to get enough content for it,’’ Wu said.