Adobe jabs Apple, lovingly, of course

The Apple-Adobe war of words over Flash has heated up. The Apple-Adobe war of words over Flash has heated up. (Justin Sullivan/Getty Images)
Associated Press / May 14, 2010

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NEW YORK — Adobe is firing back at Apple, with love.

Adobe Systems Inc. is countering Apple Inc. chief executive Steve Jobs’s jab at Adobe’s Flash technology for Web video and games. Jobs described Flash as buggy and unfit for Apple’s iPhone and iPad gadgets.

Adobe is running ads saying “We Love Apple,’’ with a bright red heart in place of the word love. “What we don’t love,’’ it continues, “is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the Web.’’

Cofounders Chuck Geschke and John Warnock also posted a statement: “When markets are open, anyone with a great idea has a chance to drive innovation and find new customers,’’ they wrote, criticizing Apple’s “opposite approach.’’

Apple said it, too, believes in openness; that is why it favors the HTML5 programming standard, not Adobe’s proprietary Flash product.