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Rue La La parent bought by Pa. firm

By Erin Ailworth
Globe Staff / October 28, 2009

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The Boston-based company that runs Rue La La, a popular but exclusive online discount boutique that shoppers must be invited to peruse, yesterday was acquired by GSI Commerce Inc., a Pennsylvania e-commerce and interactive marketing services firm. The $350 million deal for Retail Convergence Inc. also included SmartBargains.com, an off-price e-commerce marketplace. (Full article: 207 words)

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