Hulu now No. 3 video website

By Andy Fixmer
Bloomberg News / April 29, 2009
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LOS ANGELES - The website, which offers TV shows and movies, was the third-most-watched Internet video destination last month, overtaking Yahoo Inc.

Hulu, whose owners include News Corp. and General Electric Co.'s NBC Universal, showed 380 million videos in March, compared with Yahoo's fourth-place 335 million, Reston, Va.-based ComScore Inc. said yesterday.

Viewers watched 5.9 billion videos on YouTube and other Google Inc. sites, and News Corp.'s fully owned sites such as provided 437 million viewings in second place.

Media companies are offering clips, TV shows, and films on the Internet as advertisers and viewers migrate online.

Hulu will add more content this year than in 2008, chief executive Jason Kilar said last week in San Francisco.

Hulu is in talks with Walt Disney Co.'s ABC to add television shows, and with the four biggest record labels for music videos, people familiar with the discussions told Bloomberg.

YouTube gained access this month to clips of shows on ABC and Disney's ESPN and to full-length films and TV shows from Sony Corp.'s program library.