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Innovation Economy

A shopping trip, aisle by virtual aisle

Firm seeks to match convenience of Web world with fun of a local mall

By Scott Kirsner
October 21, 2007

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John Butler is trying to introduce true browsing to the online shopping experience, blending the innovations of Amazon founder Jeff Bezos with the old-school merchandising of R.H. Macy. (Full article: 1127 words)

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