THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Seeking to lift ad dollars, Sony to track user data

Goal is to revive sales of PlayStation 3 by luring game makers

By Se Young Lee
Globe Correspondent / July 3, 2007

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The video game industry has become a force to be reckoned with in the entertainment business. Now it wants a share of the advertising pie. (Full article: 613 words)

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