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The marketers have your ear

Beam of sound aims its messages

By Jenn Abelson
Globe Staff / April 24, 2007

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Advertisers have a new way to get into your head. Marketers around the world are using innovative audio technology that sends sound in a narrow beam, just like light, making it possible to direct messages right into consumers' ears while they shop or sit in waiting rooms. (Full article: 1050 words)

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