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Virtual marketing

Firms create online worlds as new way to reach big audiences

Bill Lichtenstein of Lichtenstein Creative Media, Cambridge, in his office (above, left) and as an avatar in the Second Life virtual world. In Second Life, people can choose to be their idealized selves. (Graphic credit: Real World Photos by Robert Spencer for the Boston Globe)
Bill Lichtenstein of Lichtenstein Creative Media, Cambridge, in his office (above, left) and as an avatar in the Second Life virtual world. In Second Life, people can choose to be their idealized selves. (Graphic Credit: Real World Photos By Robert Spencer For The Boston Globe) Graphic Credit: Real World Photos By Robert Spencer For The Boston Globe
By Jenn Abelson
Globe Staff / July 21, 2006

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In an office located nearly 2,000 feet above his island estate, Bill Lichtenstein is overseeing construction of the new headquarters for the public radio show ``The Infinite Mind." (Full article: 877 words)

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