In today’s consumer first digital age, where Content Remains King and the masses are always hungry for MORE, Facebook now offers a new mobile app that promises beautiful, seamless, immediate and integrated story sharing. So in this week’s APPtitude Test let’s review the app, while discovering who on Paper is sharing #Sochi2014.
Paper - Stories from Facebook by Facebook, Inc
Platforms: iPhone, iPad, iPod touch & Android
Should you get it: Let the Games Begin!
Two days into the Winter Olympics and after last night's breathtaking Opening Ceremony, combined with Snowboarder Sage Kotsenburg's GOLD, I'm delighted to turn the discussion from no toilet paper to Paper - Stories on Facebook.
Described by Facebook as, “A deck of animated cards that gracefully weaves together text, photo, and video from your friends and the web’s trending content,” I agree that Paper’s design is visually spectacular with the stories elegantly organized by topic and personalized to your interests, which in my case today is the U.S. Olympic Team.
Paper starts with your Facebook news feed. This is where you’ll find stories from friends and sources you follow. Next, you can check out other sections and drag the stories you like into your feed. This makes Paper a customizable and shareable social platform of community voices.
There are several section topics including Tech for tomorrow’s innovators, Enterprise for savvy investors and Score, “Sport news and commentary from journalist, fans and the athletes themselves.”
Similar to the Facebook app, you can still post status updates, like images and message friends, but Paper’s high-resolution photos, unfolding stories and news shares make this app a step above the rest, especially when you get to conveniently engage with the athletes themselves thanks to Paper’s seamless and immediate integration. Truly a great way to view Facebook.
I hope all these storytellers are following the official Olympics Social Media, Blogging and Internet Guidelines.