By Daniel B. Kline
Since Dunkin' Donuts has more of a blue collar image than Starbucks, the company was not as quick to embrace the app world. That said, once the popular doughnut-and-coffee chain made the move, they developed a mobile experience that rivals the one offered by its hoity toity competitor.
Like the Starbucks app, the Dunkin' app lets you put cash into a virtual gift card that can be refilled via autopayment. The app also has a store finder that ties into GPS and the ability to send gift cards. The app also offers coupons and app-only deals much like the Starbucks app.
So there's nothing revolutionary here. The Dunkin' Donuts app works like the Starbucks app, but that's not a bad thing, given that the Starbucks app offers a blueprint for how retail store apps should work.
The visual interface may even be a little crisper and easier-to-read than the Starbucks app. Dunkin' uses a very clean, minimalist interface using splashes of its trademark orange set against a white backdrop.
Overall, if you like Dunkin' Donuts, this app makes it easy to find a place to indulge your caffeine habit. Of course, there aren't too many places in Massachusetts where finding a Dunkies is a problem, but should you be in one of those remote places and find you desperately need a large iced coffee, this app will get you there with no hassle.