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SAN FRANCISCO — Netflix Inc.’s effort to secure a place for its video-subscription service on Time Warner Cable set-top boxes is on hold now that the cable operator is being sold, people with knowledge of the matter said.
The discussions are unlikely to progress before Time Warner Cable’s $45.2 billion acquisition by Comcast is completed, said the people, who asked not to be named because the matter is private. Comcast, which isn’t as far along in its own talks with Netflix, is focused on increasing film downloads and rentals with its new X1 set-top box platform, they said.
‘‘They will not be in any kind of rush to let Netflix on their cable box and cannibalize their business,’’ said Arvind Bhatia, an analyst at Sterne Agee & Leach Inc. in Dallas.
A deal with Time Warner Cable would put pressure on other pay-TV providers to offer