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On Monday, Facebook stepped more directly onto the news media’s turf, rolling out a new iPhone app called Paper that enlists a handful of human editors to supplement its computers in recommending articles and blog posts on a dozen topics, including top news, food, parenting, the environment, and gay rights.
The app, debuting to rave reviews from tech news sites, offers users an easy way to browse their news feeds. But it also presents them with a series of minimagazines, each with a distinct tone and articles chosen by unidentified curators the company says have extensive expertise. Those editors are “painting the order and organizing the stories in a way that is rich and engaging,” said Michael Reckhow, Paper’s product manager.