Local companies go for Olympic gold
Scientific instruments maker PerkinElmer Inc. is deploying its mass spectrometers to a Beijing lab to detect pesticides and some contaminants in food served during the Olympic Games.
Howie Wu will finally breathe a sigh of relief when Olympic judges go to work next week, resting their elbows on sleek gray tables and sitting in blue-cushion chairs from Staples.
The sneaker wars have spread to China, and Reebok, having neglected the market for years, is playing a furious game of catch-up with the help of the world's tallest marketing weapon: basketball star Yao Ming.
Tyson Gay has lined up more than $2 million in endorsements from the likes of Adidas, Omega, and Sega, which are betting big on the track star.
Bank of America, which has been a US Olympic Team sponsor since 1992, is just one of a handful of local companies hoping their marketing pitches will seep through the clutter during the Olympics.
Akamai Technologies Inc. announced that its Web Application Accelerator service will be used to enable faster accessibility to Olympic-related news coming from China.
Reebok and parent Adidas Group, one of the Olympic sponsors, are dropping plans for a hospitality facility to host athletes, guests, and the media at the summer games in Beijing because of logistical demands made by the Chinese government.