THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING
Rob Walker

Your design here

At Threadless.com, wearers decide what the next hot T-shirt will be

By Rob Walker
July 8, 2007

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From Wikipedia to "American Idol," shifting control from experts to the masses has never been more popular. As an example of what this can mean for consumer companies, the herd of anti expertise experts often points to Threadless.com, which has sold millions of dollars worth of T-shirts by not hiring star designers. (Full article: 770 words)

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