![]() |
Enpocket Inc. reports customers click on cellphone ads 3 to 6 percent of the time. |

Cellphone screen is today's hip billboard
Ads must be targeted, relevant, and even cool
In an ad-saturated world, the cellphone screen is a nearly pristine canvas. But a number of area companies are helping to transform the device that 220 million people are loath to leave at home into a personal, pocket-sized billboard, hawking everything from the latest ringtone to Fabio-favored "I Can't Believe It's Not Butter!" (Full article: 1080 words)
This article is available in our archives:
Globe Subscribers
Non-Subscribers
Purchase an electronic copy of the full article. Learn More
- $9.95 1 month archives pass
- $24.95 3 months archives pass
- $74.95 1 year archives pass
