Eastern Bank looks to clean up with new free checking offer

Tidy up your financial affairs by opening a new checking account at Eastern Bank, and the bank promises to tidy up your house.

Photo taken from MaidPro’s website.

Or as the bank put it in a press release, “New customers who open a free checking account with direct deposit receive a four-hour cleaning from MaidPro.”

The Boston-based bank said that the offer of a free housecleaning is part of a just-launched six-week campaign to generate awareness for its free checking accounts.

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The campaign includes a “Dust, Scrub, Spray, Shine, Clean, and Sweepstakes.” The sweepstakes winner, the bank said, will receive a year’s worth of free housing cleaning from MaidPro.

“Eastern Bank is proud to offer free checking with no strings attached,” Joe Riley, a bank executive vice president, said in a statement. “We believe that people are confused about their checking account options because of all the hoops you have to jump through to avoid fees at other banks. It’s our intent to raise awareness that free checking accounts are still available at Eastern Bank.”

With $8.7 billion in assets, Eastern Bank operates about 90 branches serving communities from the Merrimack Valley to Cape Cod.