Spaulding Rehabilitation Network is unveiling a new marketing campaign that begins with a TV commercial titled, “We Step Up.”
The campaign was created by Spaulding’s long-time agency Forge Worldwide of Boston.
The spot opens with breaking news and footage of the earthquake in Haiti, medical aid being given to Libyan Freedom Fighters, and the Boston Marathon bombings in April of last year. The visuals that follow show Spaulding doctors and nurses “Stepping Up” and giving care to the victims of each the emergencies. The ad concludes with the message,“Find Your Strength.”